Prior to implementing monday.com, The Aesthetics Hub encountered several operational inefficiencies:
Fragmented Data
Patient contacts, staff management, and business analytics were scattered across different platforms, making it difficult to gain a holistic view of the business.
Limited Analytics
Existing medical management software lacked the capability to handle advanced analytics and lead management, hindering the ability to make informed decisions.
Manual Processes
Tasks such as holiday requests, social media management, website production, content creation, and newsletter management were handled manually, consuming valuable time and resources.
Inefficient Lead Conversion
The lack of a centralised system for lead management resulted in missed opportunities and lower conversion rates.
The Solution
Central Hub for Contacts
We created a centralised hub within monday.com Work OS to manage all patient contacts. This included advanced views and filtering capabilities, enabling the team to quickly access and analyse patient data.
Geographical Data and Spend Analysis
To better understand patient demographics, we used geographical data to visualise where patients were coming from. Additionally, we set up detailed analytics to track average spend per patient and spend per product/service, further segmented by age and sex. This provided invaluable insights into customer behaviour and preferences.
Staff Management
monday.com was used to streamline staff management, including holiday requests and other HR-related tasks. This automation reduced administrative burdens and improved team efficiency.
Marketing and Content Management
We integrated monday.com with Typeform for lead management, ensuring that all leads were captured and tracked within the system. The platform was also used to manage social media scheduling, website production, content creation, and newsletter distribution. This centralised approach enhanced the consistency and reach of their marketing efforts.
Financial Processes
Invoice processes were automated within monday.com - this helped in maintaining a clear financial overview and reducing errors.
Automation of manual processes such as holiday requests, social media management, and content production freed up staff to focus on more strategic and customer-facing activities.
Increased Efficiency
The integrated lead management system, powered by Typeform, resulted in higher conversion rates. The ability to track and follow up on leads more efficiently led to increased customer engagement.
Improved Lead Conversion
Advanced analytics and data visualisation capabilities allowed The Aesthetics Hub to make more informed decisions. By analysing patient spend and demographics, they could tailor their services and marketing strategies to better meet customer needs.
Enhanced Decision-Making
Custom dashboards provided a comprehensive view of the business, enabling real-time monitoring of key metrics and performance indicators.
Full Visibility
The combination of improved lead management, advanced analytics, and streamlined operations led to noticeable business growth. The Aesthetics Hub was able to move faster and make more informed decisions, enhancing their market visibility and competitiveness.
Business Growth
Results
Transforming The Aesthetics Hub with monday.com
In the competitive and dynamic medical aesthetics industry, effective management and data-driven decision-making are crucial for success. The Aesthetics Hub, a leading medical aesthetics business, faced the challenge of integrating various aspects of their operations, from patient management to marketing and financial processes. To address these challenges, they engaged UKBC to implement and leverage the full potential of monday.com.
Conclusion
The Aesthetics Hub's experience with monday.com is a testament to the power of effective project management and data-driven decision-making in the medical aesthetics industry. By addressing the gaps in their existing software and processes, we were able to deliver a solution that not only improved operational efficiency but also drove business growth.
UKBC's implementation and training services were essential in optimising our use of monday.com. Their expertise ensured we fully utilised the platform from the start, minimising disruptions. We highly recommend UKBC for any organisation implementing monday.com, as their commitment to excellence and customer satisfaction is evident in every aspect of their service.
Abbey McLaughlin, Clinical Director
The Aesthetics Hub
If your business is facing similar challenges, our consultancy, implementation and training services can help you unlock the full potential of monday.com. Whether you need to centralise your operations, enhance lead management, or gain deeper insights into your business, our expert team is here to guide you through the implementation process.
Contact us today and discover how monday.com can transform your business operations and drive growth.